Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy.
If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan base.
A great way to spark dialogue with your audience is to ask them questions. It’s by far one of the easiest ways to boost audience engagement on your Facebook fan page. The type of questions that you can ask to get your fans to engage with you are endless. The key is to just get the conversation started.
Include Call to Actions
Unfortunately, from a marketing standpoint using clear CTAs is something a lot of small businesses simply overlook.
Placing a call to action on your website pages and social media platforms sends psychological nudges that are proven to help you drive your audience to respond the way you want.
Want your audience to click here, call now, or schedule a consultation? Then tell them to do so. People tend to respond more often when they are told what to respond to.
Get the Timing Right
This may be obvious, but when it comes to posting to your Facebook page, timing is crucial. Facebook’s organic reach is already pretty low so the last thing that you want to do is post when everyone is working or sleeping.
Numerous studies have proven that the best times to engage with your audience is to post at 9 am, 1 pm, and 3 pm. These are the times that your audience is most likely to check for updates. Scheduling your posts ahead of time is an easy way to keep your audience engaged, even when you’re not online.
Utilize Facebook Ads
Due to Facebook’s newest algorithm, only a small fraction of your audience will get to see the wall posts on your Facebook page. If you want to boost the engagement of your audience, you can promote it through page post story ads, which will help your posts reach more people.
The frequency that you post has been shown to have a significant effect on Facebook engagement. According to recent studies, businesses that post one or two times per day have 40 percent higher engagement rate than those who post more than three times per day.
What works for some businesses may not work for others when it comes to boosting audience engagement. But generally speaking these tips are a great place to start if you want to increase your engagement with your audience, and generate more targeted traffic to your business.